Your brand should be consistent inside and out. Be bold. Take chances, and set forth your influence. An Editorial Style Guide ensures uniformity across all marketing assets, while a Service Level Agreement keeps all parties on the same page. Consistency builds authenticity.
Get your brand visible on page one with recurring and engaging leads. Publishing informative evergreen blogs, and well-constructed web copy, will rank your business through SEO, AEO, and GEO. And have something condensed to distribute on both the event floor, and on social media.
Pull leads through the funnel with thought-leadership content. Drive their interest towards intent. Provide your prospective leads an ebook with unique perspectives that are hard to ignore, simplify technical white papers into informative discussions, and give them something relatable through named case studies. A strong hook, nurtures a relevant lead.
Why stick just to text when you can show personality? Build your brand cross-platform and give your audience something new to chew on. There’s no better time to experiment with video content: show a different side, host a panel, or give your product the real spotlight with a professional voiceover. Video content done right, builds trust even before they reach out.
They say first impressions last. Your website is your window to the world, so make those first seconds count! Be accessible to all, inform with press, educate through content, and be the name that comes to mind. Developing, or migrating a website, takes care and deliberate brand positioning, and serves your business well in the long run.
Creativity is ongoing, a wave with peaks and troughs, and is best stimulated through engagement on challenging projects. The Remaining Mark Substack and Podcast explore remaining true to oneself in spite of adversity. Styled as memoirs, each story represents an epoch or topic worthy of discussion, delivered as long form stories, narrative-intense immersive voiceovers, or behind the scenes video footage.
Author of The Mental Game, a memoir on overcoming life-threatening health challenges, and Unbroken, a work-in-progress, that focuses on overcoming sustained adversity.